This month I undertook New Media Marketing, where I delved into various aspects of modern marketing strategies. Throughout the course, I developed presentations covering topics such as Personas/Goals/Strategy, Identifying Company Influencers, creating a Marketing Plan, and Crafting a Measurement Plan.
One distinctive feature of this course was the opportunity to choose between focusing on Influencers or Brand Ambassadors for our respective case study companies. As a want to be firearms influencer it was easy Opting to explore the realm of influencer marketing, I tailored my assignments towards recruiting influencers who demand great respect in the industry. Influencers like Garand Thumb, Admin Results, and various others.
Also, we can't forget the always helpful participation in weekly discussion boards, this allowed me to engage in share and engage in conversations with my peers on pertinent marketing topics from the week. From discussing Marketing Strategies and Addressing Negative Comments to Meeting Your Audience Where They Are and Evaluating Marketing Success, each discussion provided valuable insights into contemporary marketing practices.
Reflecting on the course content in relation to the final project of the program, several key themes emerged. For instance, in Discussion 3: Meeting Your Audience Where They Are, I conducted an analysis of Palmetto State Armory's social media presence, identifying the most effective channels for engaging with their audience. Additionally, in Discussion 2: Addressing Negative Comments, I outlined strategies for managing customer feedback and reviews, emphasizing the importance of mobile communication in resolving customer issues promptly.
Looking ahead, I aim to further explore mobile marketing strategies, including mobile website optimization and leveraging mobile technologies such as text messaging and quick turn marketing. I would also like to dive deeper into the influencer marketing realm learning how to captivate and maintain win-win relationships with them. By integrating these insights into my marketing approach, I aspire to enhance Palmetto State Armory's digital presence and effectively engage with their target audience across diverse platforms.
Continuing forward in my course I look forward to expanding on already current ideas, by filling in the blanks I may be missing.
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